Creators who complete a Stars Party will receive a $50 bonus for each one from Dec. A countdown timer will appear giving the community five minutes to come together and hit a Stars goal. It’s also launching something called “Stars Party,” which is a new way for fans to send Stars together during livestreams. The company says it’s also testing using Stars in more places - like videos on the News Feed, the Facebook Watch feed, the Gaming tab, and starting next year, Facebook Reels. Apple is supposed to soon allow app developers to point to other means of making purchases outside the app as a result of the Epic Games ruling, but Apple is currently asking the court to delay when that injunction goes into effect after its first attempt was denied.įacebook’s announcement of the Stars Store website was one of many updates it’s making during its month-long “Stars Fest” taking place in December. The ability to buy Stars via the web is another interesting move - and one that could shift a number of transactions off Facebook’s mobile app and in-app purchases once fans realize there’s a way to buy more stars for less money. Clubhouse took advantage of this carve-out as well for its in-app tipping system.) (Specifically, rule 3.2.1, which says individuals may make monetary gifts to other individuals if 100% of the funds go to the receiver of the gift. That allows Facebook to leverage a currently acceptable means of avoiding commissions as detailed in Apple’s App Store Guidelines. This system was possible because - for the time being at least - Facebook isn’t taking its own cut of these transactions. Last month, Facebook introduced custom subscription links for creators on iOS that allow them to accept direct payments, avoiding Apple’s controversial 30% cut.
This isn’t the first time Facebook has found a way to work around the app stores’ revenue share requirements. Regardless, these bonuses mean you get more Stars for your money via the web.) We understand rates are even lower during the month of December for the “Stars Fest” event. The Facebook blog post features a screenshot that shows different bonus amounts. (Note: I am referencing the website bonus amounts that appeared when the site is loaded today. Via the Facebook mobile app and in-app purchases, however, you would only get the 530 Stars. That means, for example, when you spend $9.99 on 530 Stars, you’ll now get another 420 Stars as a bonus when purchased through the website. That appears to be true for the time being at least, as Facebook is offering “bonus” Stars with every purchase. This will allow fans to “get more Star for their money at lower rates,” notes a Facebook announcement. But when fans purchase Stars via the new Facebook website, they’ll use Facebook Pay, not Apple or Google’s payment mechanisms.
Typically, Stars are bought as in-app purchases on mobile devices where they’re subject to a revenue share with the app store platform provider - meaning, Apple or Google. Meta (formerly Facebook) has found a new way to avoid the app stores’ commissions on in-app purchases with the launch of a new website where people can buy “ Stars” - the virtual items that allow fans to express their support for favorite creators during Facebook videos and livestreams.
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